Awareness...

I would like to talk about my problems. You may not agree with most of them, but they are still part of my experience. Maybe you can help me change perspective? In 2013 I spent much of my time on the product until I noticed there were issues surrounding the product, so I stopped. I stopped concentrating on the product in order to try and understand the people I was creating it for. Can we discuss the following problems and share some insights on possible solutions? (These problems may not apply to all innovations, for example entertainment, and obvious solutions in health, energy, agriculture and so on… so please, enter my world).

• PROBLEM 1: It is very difficult to make people (I have dealt mostly with Africans) aware of the benefits or importance of adopting a certain technological solution because they are unaware of the existence of the allied problem, or of the impending tragedy if that solution is not consumed promptly.
• PROBLEM 2: Our reaction time to the observance of a lack of awareness is terribly lagged, and due to (1), we (solution architects) spend a lot of resources (time, money, and brainpower; usually unbudgeted for) in the facilitation of awareness; and there is little to no resources left for the actual implementation.
• PROBLEM 3: We (solution architects) think that (2) is marketing.
• PROBLEM 4: Because we do not have the resources to withstand the time it will take to make people aware (resources including patience), we end up deploying solutions in a premature state – where the people just don’t buy into it.
• PROBLEM 5: (4) results in a meagre form of sustainability.

Find out more about the issue of awareness here.

•